Development + Branding + Design
Building reputability and security during uncertainty.
Ohana Care started concurrently with the COVID-19 outbreak; it was important to break away from the negative stigma around senior home care with transparency and warmth. It was also imperative to develop and build their reputation as one of professionalism, knowledge, and trust. To do this, we created a library of content, interviews with clients, and a brand that felt safe and clean.